Songeez (formerly Readeez) is a children’s media company in Portland, Oregon. More than your typical kids’ songs, the company writes and produces "fully conscious media" — original music and videos made in-house that use the power of melody to help kids learn to read. To help them expand their reach and transition into their new name, I worked with the team at Songeez to develop a brand voice and visual identity spanning print and digital media.
- Andy Stewart, Strategy + Design
- Gerry O'Neill, Illustration
- After Effects
- Designed at Andy Stewart Design LLC
- Children's Media
Finding our voice
There are a number of reasons why companies pivot and reimagine their brand identity. For Songeez the change signified new beginnings, as the team worked to evolve its company and the characters that make up the Songeez world. To reinforce both the company’s roots in music and its offbeat approach to education, we flipped the treble clef — the most common clef in musical notation — on its head, using it as the basis for a custom logotype and mark.
Fully Conscious Media
One of the creative drivers for our brand explorations was the Songeez tagline "Fully Conscious Media." As we built out each individual expression of the new brand, we worked to establish a voice that's fun, but that also respects kids' intelligence. With everything from business cards and postcards to totes and children's onesies, we explored the notion of "fully conscious media," creating something that could inspire kids as well educate them.