File Under Interactive Installation

To Change is To Move

for the Seattle Design Festival

One day, a few months after starting work at Tether, a email went out asking if anyone wanted to lead a team to design and build an installation for the Seattle Design Festival. I put my name in the hat, fully expecting someone more senior to take the role. But, no one did. Which is how, three days later, I ended up in front of over a hundred creatives1 from around Seattle, pitching initial concepts for an interactive installation.

1. The project kicked off with the "Design Rumble," an event that combined speed-dating and brainstorming to workshop the initial concepts for all nine of the installations that year. I had five minutes to pitch my concept to small groups of creatives, who then had five minutes to sketch out an installation based on the idea before moving onto the next project lead.

Over the course of four months, I organized and led a team of ten designers, architects, and a contractor2 to create an installation based on the festival's theme, Design in Motion. Interpreting motion as the root of change, we developed an experience intended to turn passive festival-goers into collaborative artists by asking them to participate in the installation's gradual transformation. We just needed a few huge letters, some nails, and flagging tape.3

2. A huge thanks to Jason and the team at Method Construction for all of their hard work. This project would not have happened without them.
3. 3,000 feet of fluorescent flagging tape, to be exact.

After months of planning, prototyping, and presentations to the Design Festival board, we were ready finally ready to build. We installed the piece in Seattle's Pioneer Square on a beautiful day4 in September. Between assembling the letters and cutting and mounting the acrylic, the project took over twelve hours to install.

4. It doesn't always rain in Seattle. In fact, summers here are quite nice. Or wait no, it rains all the time. Everyday. You definitely shouldn't move here.

Over the two days of the Festival's opening block party, participants transformed our pristine set of letters into a tangible, evocative, living installation — and, by the end of the party, a wonderfully successful day-glo mess. To me, the installation was successful because it gave people — adults especially — permission to have fun5 in a way they don’t always experience. It's a reminder that even the smallest actions can be a source of inspiration and play.

5. One of my favorite parts of this whole project was seeing all the different ways that people interacted with the installation. One of my goals was to create an experience where the rules were defined enough to encourage people to participate, yet flexible enough that they could each take the idea and make it their own.

The installation was striking in its ability to draw in a range of genders and ages, and accommodated a uniquely wide set of uses…it was intensely used by such a range of individuals in so many ways that the designers likely never expected, and at the end of the day…that is the ultimate sign of success.


More Projects

Hey, You!
Let's Chat
Yes, You!

I'm glad the internet brought us together

Designed, written & developed by Andy Stewart

© 2016 Andy Stewart Design, LLC