File Under Visual Identity System

The future belongs to the curious

for Intentional Futures

Driven by a sense of curiosity, play, and experimentation, the strategy and design studio Intentional Futures wanted to test drive an event series concept. The big idea? To bring together small groups to ask big questions about what the future could hold. Each event would focus on the future of a different field of study — from robotics, to healthcare, to the connected world — and would be moderated by an expert in that field.1

1. I worked on this project while an employee of Intentional Futures. Big thanks to Steve Jablonsky, Beth Wesche, Press Burke, Michael Dix, and Greg Amrofell for making this project a reality.

The first event featured Mickey McManus of Maya and Autodesk, who guided discussions around the future of the connected world. Titled "What Happens When the Things We Design Wake Up?", the dialogue explored the ways we need to reevaluate our approach to designing products — from phones, to computer, to cars — that communicate freely around us.2

2. This seed of this event was born from Mickey's work on the book Trillions. The title question was inspired by an article he wrote that expanded on his previous work called The Nature of Things.

The visual identity for the event explores the theme of curiosity through the language of schematic diagrams, creating a world where questions lead to more questions, dead ends, and eventually — hopefully — answers. Our hope was that the process of exploring these questions would leave people engaged, excited (and maybe a bit tipsy), so we summed up the event with a simple promise:

Come Curious

Leave Buzzing

The visual identity for the event had to work across a range of media — it had to function equally as well as a static, printed invitation and as a dynamic, animated microsite. We hand-printed the invitations for the event3 to communicate a sense of intimacy and exclusivity leading up to the event. During the event, a set of ten question cards facilitated breaking attendees into smaller groups for discussion and debate. Afterwards, a one-page microsite4 allowed us to recap and celebrate the evening and build hype for future sessions.

3. On a 1941 Vandercook No. 4 letterpress, for all my print nerds out there. Holla!
4. Included below are pieces of the larger microsite to show examples of animation and interactivity — all of which were built with SVGs, CSS transitions and a dose javascript.

Example Digital Content

animated and interactive elements explored during this project

Microsite Hero Animation
Interactive Question Cards

Get the conversation started

Click to see the questions

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