Identity Design

The Burke Museum

The Burke Museum of Natural History and Culture is the official state museum of Washington, and houses over 16 million historical and cultural objects. In addition to its public collections, the Burke does a substantial amount of research, which for most of its history has happened behind closed doors and away from the eyes of the viewing public. I worked with the Burke to create an exhibit designed to tear down the walls between the staff and public, and spread awareness of their many programs and initiatives.

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Team
  • Andy Stewart, Design + Illustration
  • Kate Fernandez, Exhibit Curator
  • Melissa Kenedy, Exhibit Developer
Tools
  • Photoshop
  • Illustrator
  • Indesign
  • After Effects
Agency
  • Designed at Andy Stewart Design LLC
Industries
  • Museum
  • Education
  • Science

Pulling back the curtain

Testing Testing 1-2-3 offers a level of transparecy and insight that is rare for museums, literally putting vistors in the center of the action. The exhibit presents vistors with four glass-walled rooms, each with a different department — from Malacology to Photography. Once inside, they can see firsthand the tremendous work and effort that goes into preserving and growing the Burke's collection.

A bold, new look

The Burke may be the oldest natural history museum west of the Mississippi, but that doesn’t mean they can’t shake things up a bit. We developed an identity for the exhibit unlike anything the museum had done before. Because the exhibit was designed to evolve over time, we based the logo on the idea of modularity, and built a supporting visual system that landed somewhere between a science textbook and a construction zone.

Extending the system

After we nailed down the guidelines for Testing Testing 1-2-3's visual identity, we began fleshing out all of the different pieces we'd need for the exhibit — from signage templates and environmental designs, to promotional materials and merchandise.

The Outcome

The team at the Burke did a fantastic job bringing to life the vision we developed for Testing Testing 1-2-3, executing each element with an eye for detail and a dedication to the guidelines I produced. The exhibit has been hugely succesful, and is set to run through June 2018.

Exhibit photos courtesy of the Burke Museum.

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